British audio pioneer KEF launches flagship Music Gallery on London's Great Portland Street.
KEF Music Gallery London is the latest addition to a global series of KEF Experience Locations.
Marking a significant milestone for KEF and its six-decade-long 'obsession' with the power of high-fidelity audio, the Music Gallery is located in the heart of central London, and offers a one-of-a-kind brand experience destination.
It's a hub for "discovery, exploration and immersion", from life enhancing music and film to new artists and musicians, inspiring events, and innovative KEF products.
By collaborating with partners and a dynamic community of creators, KEF Music Gallery London seeks to transform the experience of sound from the ordinary to the visceral.
The Gallery is spread over two floors and 5,000 square feet, and brings together KEF’s long-standing commitment to technology, performance and design by providing guests with an exclusive and engaging entry into the KEF brand. Guests will have access to a selection of versatile experiential zones and facilities where they will be encouraged to listen with intent and begin their own 'listen and believe' journeys.
The KEF Music Gallery London is the new global flagship, joining similar high-profile experiential spaces: KEF Music Gallery Hong Kong and KEF Music Gallery Tokyo, which opened in December 2023. “KEF Music Gallery London is our third and most ambitious flagship destination to date and illustrates our commitment to sharing the magic of great sound with consumers globally, and to provide our partners with a collaborative platform through which we can together deliver KEF’s unique immersive high-fidelity experiences to a wider audience", comments Grace Lo, KEF’s president and head of global marketing.
KEF Music Gallery London reflects the brand’s long-standing commitment to great design. The space was crafted by British architecture and interior design studio, Conran and Partners, and celebrates KEF’s uniqueness and personality through the use of quality materials and finishes.
With an industrial yet refined palette of stainless steel, concrete, and light and dark oak, the overall interiors exude a raw yet inviting ambience. A contemporary environment with a residential feel, KEF Music Gallery London is an inviting alternative to traditional audio showrooms.
