Caesarstone collaborates with Marije Vogelzang to explore the connection between food and design
Luxury quartz brand Caesarstone has collaborated with award-winning Dutch designer Marije Vogelzang to explore the inherent relationship between food and design.
The duo created an interactive platform at this year's Interior Design Show, giving visitors a chance to experience different aspects of this basic yet fundamental aspect of human life first-hand. From food production to meal preparation and food sharing, the project dived deep into the thoughtfulness of all practices gravitating around food.
Caesarstone, of course, has long recognised the topical role of conversations around food and the trends gravitating around it; not least due to increasing exposure of the food industry’s impact on the environment. The project, titled 'Seeds by Marije Vogelzang presented by Caesarstone', highlights the importance of thoughtfulness humans should have in their kitchens, whether in meal creation or conversation shared with their family and guests.
The relationship is represented through the journey of the seed. The honeycomb-like installation took visitors on a sensory journey through a structure designed to eliminate any external noise and disruption and instead enabled them to focus on memories, human connection, happiness and the environment.
"In this rushed and digital time, food can be our connector, through our senses, to the essence of what life is. Emotion, connection and wonder. My collaboration with Caesarstone highlights the interactive aspect food design provides," Marije Vogelzang tells Material Source.
Caesarstone added: “Marie’s distinct point-of-view of the intersection of food, thoughtfulness, and design breaks down the functions in the kitchen into powerful forms and ideas, which define human connections. There’s a powerful connection between people’s interaction with food and the platforms that facilitate those exchanges."
Over the years, Caesarstone has built a strong reputation within the design community by collaborating with some of the fellow industry leading brands and names such as Tom Dixon, Nendo, Snarkitecture, Jaime Hayon and Sebastian Herkner to name a few.