Carbon Studio and KUUB have created a new shop and concept for clothing brand COEF.

The COEF shop is located in Drakenborch at the Oudegracht 114 in Utrecht. Built-in the 12th Century, this urban castle is the oldest residence in the Netherlands and a National Monument.

Carbon Studio and KUUB have created a new shop and concept for clothing brand COEF, utilising the location's unique potential to the max, creating a memorable shopping experience.

The design applies subtle combinations of unusual materials, texture, colour, and shape. There is a clear contrast between the historical buildings and the new interventions, resulting in a well-balanced interior: the authentic and the familiar versus the friendly contemporary and spectacular.

The design applies subtle combinations of unusual materials, texture, colour, and shape.

The principal space is a varied landscape with street-lamps and four-meter-high furniture pieces in perfect harmony with the architecture. A five-meter-high sneaker wall – materialised as an inversion of the floor - marks the staircase and leads visitors to the basement vaults.

The 'master lounge' is an intense space with a unique floor, fireplace, murals, and roof construction. The middle counter has a mirrored top, reflecting ceiling and murals. The murals narrate a Romeo and Juliet-like story about the dispute between two reigning families Van Drackenborch and Van Oudaen, who dominated both sides of the Oudegracht in the 12th Century.

In the dark and low basement vaults, mirrors, glass, white tiles, and light lines give a spatial effect. Arching lights accentuate the vault shape and the central island. In this space, the colours stay raw in line with the streetwear collection presented in the room. The display island contains various glass layers and mirrors for a unique, transparent, and kaleidoscopic product presentation.

More about Carbon Studio and KUUB.