Light Forms supports futuristic installation at Pixel Artworks London showroom.
Credit: Collective Lines
Pixel Artworks is an immersive experience studio. It recently launched The Lighthouse, a mixed-reality showroom located in the heart of Clerkenwell, Farringdon.
The one-of-a-kind space brings together physical and virtual experiences, showcasing the agency’s innovative technology and creative expertise.
A dynamic platform for Pixel Artworks’ cutting-edge technology, The Lighthouse exhibits augmented reality (AR), mixed reality (MR), and holographic displays. It also houses various bespoke spaces, offering brands a first-hand look at immersive technology in action. The aim being to inspire businesses by demonstrating the possibilities of immersive experiences and how they can address real-world challenges.
The project’s main contractor Thirdway appointed Light Forms to provide the solutions for the project as a lighting specialist alongside Pixel Artworks. Given that the showroom is connected to a commercial space, the lighting needed to be both adaptable and functional. In addition, it was essential for the lighting to reflect Pixel Artworks’ unique branding, showcasing the company's capabilities and vision.
Credit: Collective Lines
Light Forms supplied its Lightplane 1 linear luminaires with pixel mapping technology, custom-designed for the showroom. Spanning a total of 170 metres, the lighting installation features seamless custom joins that interlock the luminaires to form a single, unified piece. The result is a technically complex yet visually striking installation that enhances the showroom's immersive atmosphere.
This technically challenging feat provided a brilliant end result that the entire team said it was thrilled by. Pixel Artworks manages the lighting scenes in house, providing them with a blank canvas to create various lighting states that evoke different atmospheres.
Mark Ryan, installations director at Pixel Artworks said, “The Lighthouse is a perfect demonstration of what we do as a company. It’s an elevation of a traditional showroom, with the versatility to theme the space, create dynamic movement in the ceiling, and provide a unique and unexpected experience for our clients. The lighting installation we created with Light Forms helps truly bring the space to life. The result is a fully immersive, adaptable environment that meets the needs of our various experiences and elevates our clients' perceptions of what's achievable in the world of immersive tech.”
Credit: Collective Lines
James Hall, sales director at Light Forms, commented, “It was an honour to work with the talented teams at Pixel Artworks and Thirdway on this project. We were excited by the challenge of taking the initial concept and delivering custom lighting that met the team’s vision. This was a unique project for us, as we provided a complete package and managed the installation ourselves, bringing our specialist lighting expertise to the Pixel Artworks team.”
Discover more of Light Forms seamless lighting solutions at Material Source Studio Manchester & Glasgow where it is a Partner.
